Tuesday, August 14, 2007

Commission-Free Speakers - a new idea in generating bookings for speakers

I'm launching a speaker directory online called Commission-Free Speakers at a very, very low fee for a year (until Sept.) and speakers who list are free to speak for free and negotiate their own fees without me. No commissions, and no expectations of other fees by me. It will work because it's what speakers have shown me they prefer. I'll be promoting the directory as I travel from city to city across and around the US and Canada on my own speaking tour which will start next month. It's in prototype format and will be moved to its own domain, CommissionFreeSpeakers.com in a month or two. Click on the heading above to see the prototype site.


As the name says, there are no commissions because I don't provide any services beyond promoting the directory to meeting planners. To show that I do have the ear of meeting planners, Here's an article in which I was interviewed for Exhibitor magazine: http://www.exhibitoronline.com/exhibitormagazine/article.asp?ID=656

Separate from the directory, I am a speaker advocate and marketing consultant to consultants and specialists, negotiating larger fees, quantity book sales and better contract terms for speakers. I also produce some manuals for speakers, which will be e-books shortly, and some services. See: http://www.AndreaReynolds.com/books.html and http://www.AndreaReynolds.com/store.html

As a former speaker agency owner, I promoted more than 50 speakers on my speaker agency web site just as I had done before the Internet. Because of the Internet meeting planners could find speakers on my web site and then Google them to engage them without my knowledge. Speakers could then either speak for free to avoid paying me a commission because I had, in their minds, done no work for them. So I never got the opportunity to double or triple their fees for them. So, recognizing I had to be the one to change the way I played the game, and being the contrarian that I am, I turned things around so it works for everyone.

Andrea